Attribution Analysis
Understand how marketing channels contribute to conversions
0
Total Conversions
$0
Total Value
0
Avg. Touchpoints
0
Avg. Days to Convert
Attribution Model Comparison
First Touch Attribution
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0%
Last Touch Attribution
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0%
Linear Attribution
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0%
Time Decay Attribution
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0%
U-Shaped Attribution
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0%
W-Shaped Attribution
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0%
Model Comparison Chart
Recent Customer Journeys
Organic Search
Email Campaign
Purchase
Key Insights
- Email marketing shows strong last-touch attribution but weak first-touch, suggesting it's effective for conversions but not discovery.
- Organic search dominates first-touch attribution, indicating strong top-of-funnel performance.
- Multi-touch journeys convert 40% better than single-touch interactions.
Detailed Channel Attribution
| Channel | First Touch | Last Touch | Linear | Time Decay | U-Shaped | W-Shaped | Avg. Credit |
|---|---|---|---|---|---|---|---|
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