ROI Analysis & Financial Metrics
Comprehensive financial performance and return on investment analysis
Overall ROI
0%
+0% vs last period
Average CAC
$0
Customer Acquisition Cost
Average LTV
$0
Lifetime Value
LTV:CAC Ratio
0:1
Target: 3:1 or higher
Payback Period
0 mo
Time to recover CAC
Profit Margin
0%
Net margin
LTV vs CAC Over Time
Channel-wise ROI Analysis
| Channel | Investment | Revenue | Profit | ROI % | CAC | LTV | LTV:CAC | Trend |
|---|---|---|---|---|---|---|---|---|
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Customer Segment Profitability Matrix
High Value - Low CAC
0 customers
Best performing segment
High Value - Medium CAC
0 customers
Optimize acquisition
High Value - High CAC
0 customers
Reduce costs
Medium Value - Low CAC
0 customers
Scale carefully
Medium Value - Medium CAC
0 customers
Standard segment
Medium Value - High CAC
0 customers
Not profitable
Low Value - Low CAC
0 customers
Volume play
Low Value - Medium CAC
0 customers
Avoid
Low Value - High CAC
0 customers
Unprofitable
Cohort LTV Analysis
| Cohort | Size | Month 1 | Month 2 | Month 3 | Month 6 | Month 12 | Total LTV |
|---|---|---|---|---|---|---|---|
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Revenue & ROI Forecast
3-Month Forecast:
$0
6-Month Forecast:
$0
12-Month Forecast:
$0
Expected ROI:
0%
ROI Optimization Recommendations
- Focus on Email Marketing - showing 450% ROI with lowest CAC
- Reduce spend on Social Media - CAC exceeds target by 35%
- Scale Referral Program - LTV:CAC ratio of 5.2:1