Conversion Funnel Analysis

Visualize and optimize your conversion funnels

Main Conversion Funnel

Visit
10,000
100%
-30%
Sign Up
7,000
70%
-50%
Trial
3,500
35%
-40%
Purchase
2,100
21%
-20%
Retention
1,680
16.8%
16.8%
Overall Conversion
3.2 days
Avg. Time to Convert
50%
Biggest Drop-off
$210K
Total Conversion Value

Segment Performance Comparison

Time Between Steps

Step Transition Median Time Average Time Drop-off Rate Conversion Rate Trend
Visit → Sign Up 5 min 12 min 30% 70%
Sign Up → Trial 1.2 days 2.5 days 50% 50%
Trial → Purchase 5 days 7 days 40% 60%

Conversion Rate Trend

Drop-off Analysis

Funnel Optimization Recommendations

  • Reduce form fields in sign-up step - could improve conversion by 15-20%
  • Add progress indicators to trial setup - users abandon due to uncertainty
  • Implement exit-intent popup at high drop-off points
  • A/B test different CTA buttons on landing page